METHOD 04 · EXPERIENCE

Mystery shopping in Ecuador

Through mystery shoppers (also called secret shoppers or incognito customers), we assess in a structured way how service standards are carried out in real situations.

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HOW IT HELPS

Designed to answer with evidence.

We design scenarios, instruments and controls to observe service, compliance, processes and consistency across channels or points of sale.

Benefits

  • Specific evidence of execution
  • Comparison across locations and teams
  • Detection of operational gaps
  • A basis for improvement plans

Applications

  • Retail and branches
  • Sales networks
  • Service channels
  • Experience audits

Coverage

  • All of Latin America
  • Including Brazil
  • National or regional projects
  • Design adapted to the context

PROCESS

  1. 01

    Design scenario

  2. 02

    Visit

  3. 03

    Validate

  4. 04

    Prioritize improvements

FREQUENTLY ASKED QUESTIONS

Frequently asked questions about mystery shopping in Ecuador

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What is a mystery shopper?

An evaluator who visits or contacts a service point as if they were a real customer, following a defined scenario, to measure objectively how service standards are met.

What does a mystery shopping study evaluate?

Customer service, protocol compliance, sales processes and consistency across channels or points of sale. The result is a comparable baseline for prioritizing improvements.

What kinds of businesses is it useful for?

Retail, bank branches, sales networks, dealerships and service channels, with coverage across Ecuador and Latin America.

Other methods

Online and offline surveys Focus groups In-depth interviews Mystery shopping Geomarketing Political and social research Telephone surveys

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