HOW IT HELPS
Designed to answer with evidence.
We can handle the full process or specific stages such as recruitment, moderation, recording and analysis.
Recruitment
Moderation
Recording
Analysis
Benefits
- Interaction between participants
- Exploration of ideas and emotions
- Concept evaluation
- Reading consensus and tensions
Applications
- Product development
- Communication testing
- Category exploration
- Audience understanding
Coverage
- All of Latin America
- Including Brazil
- National or regional projects
- Design adapted to the context
PROCESS
From recruitment to synthesis
- 01
Recruit
- 02
Moderation
- 03
Interpret
- 04
Synthesize
FREQUENTLY ASKED QUESTIONS
Frequently asked questions about focus groups in Ecuador
Another question? Write to usWhat is a focus group?
A guided conversation with a group of selected participants to understand perceptions, language, emotions and reactions to a product, a brand or an idea.
Can you handle just one part of the process?
Yes. We can run the full process or specific stages such as participant recruitment, moderation, recording or analysis.
In which cities do you run focus groups?
We run in-person and online focus groups in Quito, Guayaquil, Cuenca and other cities in Ecuador, as well as projects across Latin America, including Brazil.