Market intelligence
We size opportunities, categories and scenarios to guide investment and growth.
Learn more →27+
years researching markets
LATAM
regional coverage, including Brazil
3
languages: Spanish, Portuguese, English
01 — WHO WE ARE
Research doesn't end with a finding. It starts with a decision.
We are a research and strategic intelligence firm. We help organizations understand markets, audiences and cultural change with depth, rigor and perspective. We connect quantitative evidence, qualitative understanding and business judgment to identify what matters and guide the next move.
Precision
Rigorous methodology for questions that matter.
Connection
Data, people and context in a single reading.
Clarity
Findings that can be understood and used.
02 — SOLUTIONS
We don't sell techniques. We answer questions.
We design every project around the decision the client needs to make, combining capabilities to fit the challenge.
Audiences and culture
We decode behaviors, motivations and tensions that metrics alone cannot explain.
Learn more →Brand and communications
We evaluate positioning, concepts and experiences to build relevant brands.
Learn more →Customer experience
We identify friction points and moments of value to improve relationships, services and results.
Learn more →Foresight and trends
We detect emerging signals and translate change into decision scenarios.
Learn more →Evidence-based strategy
We integrate sources and findings into clear, prioritized and actionable recommendations.
Learn more →03 — OUR APPROACH
From scattered signals to a clear direction.
We don't impose a template. We build the right journey for each challenge and keep a straight line between the initial question and the final decision.
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01 · LISTEN
We define the decision
We align questions, context and success criteria.
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02 · DESIGN
We build the evidence
We choose the right sources, methods and controls.
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03 · INTERPRET
We connect the findings
We find patterns, tensions and opportunities.
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04 · GUIDE
We turn it into action
We prioritize decisions and next moves.
CROSS-INDUSTRY EXPERIENCE
Industries where we read change
Consumer goods
Retail and commerce
Financial services
Automotive and mobility
Health and wellness
Technology and telecom
Education
Media and entertainment
Public and social sector
B2B and industry
RESEARCH CAPABILITIES
The right method for every question.
We combine quantitative, qualitative, territorial and technology-based research to fit the challenge.
REGIONAL COVERAGE
A Latin American view, adapted to each market.
We coordinate research across Latin America, including Brazil, with comparable designs and sensitivity to each country's context.
Explore coverage04 — EVIDENCE
Less volume. More meaning.
The value of a study is not in the number of pages. It is in how much it reduces uncertainty, what opportunity it reveals and what decision it lets you make with greater confidence.
01 · Precise question
02 · Connected evidence
03 · Prioritized action
MARKET RESEARCH COMPANY · QUITO, ECUADOR
Market research in Ecuador with 27 years of experience
Tendencias Research is a market research company based in Quito. We conduct market studies, focus groups, in-depth interviews, mystery shopping, CAPI, CATI and CAWI surveys, geomarketing and customer experience studies for companies and institutions across the country.
We also coordinate research across Latin America, including Brazil, with comparable designs between countries.
Studies across Ecuador
Quito
Guayaquil
Cuenca
Nationwide coverage
Tendencias ResearchAv. Amazonas N35-55 y Juan Pablo Sanz, Edificio Antisana 1, Office 202, Quito, Ecuador
+593 2 601-4236 · WhatsApp +593 96 911 4847
FREQUENTLY ASKED QUESTIONS
Frequently asked questions about market research
Another question? Write to usWhat does a market research company do?
It designs and runs studies to understand markets, consumers and competitors: surveys, focus groups, interviews, mystery shopping or geomarketing. It then turns the findings into recommendations for decisions such as whether to launch a product, where to expand or how to improve the customer experience.
How much does a market study cost in Ecuador?
It depends on the methodology, sample size, geographic coverage and timeline. Every proposal is tailor-made: tell us what decision you need to make and we will send you a scope and a budget.
Which cities and countries do you work in?
We are headquartered in Quito and conduct studies in Guayaquil, Cuenca and across Ecuador. We also coordinate projects in Mexico, Central America, the Caribbean, the Andean region, the Southern Cone and Brazil.
Which methods do you use?
Online and offline surveys, focus groups, in-depth interviews, mystery shopping, geomarketing, political and social research and telephone surveys. We combine them according to the question.
How long does a study take?
It varies with the scope: there are agile projects of less than a month and ongoing programs lasting several months. We set the schedule with you from the proposal stage.
How do you protect confidentiality?
We protect client information and participant anonymity throughout the process, and we report results along with their scope and limitations.