HOW IT HELPS
Designed to answer with evidence.
Interviews let us explore complex topics with consumers, specialists, leaders, employees or key stakeholders.
Benefits
- Individual inquiry
- Access to latent motivators
- Flexibility to probe deeper
- Suited to specialized profiles
Applications
- B2B studies
- Sensitive experiences
- Expert interviews
- Organizational assessment
Coverage
- All of Latin America
- Including Brazil
- National or regional projects
- Design adapted to the context
PROCESS
- 01
Define profiles
- 02
Interview
- 03
Code
- 04
Interpret
FREQUENTLY ASKED QUESTIONS
Frequently asked questions about in-depth interviews
Another question? Write to usWhen is an in-depth interview better than a focus group?
When the topic calls for privacy, detail or individual inquiry: sensitive experiences, complex decisions or specialized profiles that are better not brought together in a group.
Whom do you interview?
Consumers, specialists, leaders, employees and other key stakeholders. They are especially useful in B2B studies and expert interviews.
Can they be conducted in other countries?
Yes. We coordinate interviews in Ecuador and across Latin America, including Brazil, in person or remotely.