METHOD 05 · TERRITORIAL

Geomarketing in Ecuador

We connect location, demand, competition and local characteristics to guide territorial decisions.

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HOW IT HELPS

Designed to answer with evidence.

We organize and visualize geographic data to analyze catchment areas, coverage, concentration and commercial opportunities.

Benefits

  • A visual reading of the market
  • Catchment area analysis
  • Coverage optimization
  • Territorial segmentation

Applications

  • Site location
  • Commercial expansion
  • Route planning
  • Customer and competitor analysis

Coverage

  • All of Latin America
  • Including Brazil
  • National or regional projects
  • Design adapted to the context

PROCESS

  1. 01

    Geocode

  2. 02

    Integrate layers

  3. 03

    Analyze

  4. 04

    Recommend

FREQUENTLY ASKED QUESTIONS

Frequently asked questions about geomarketing

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What is geomarketing?

It is the analysis of geographic data to understand where demand, competition and commercial opportunities are, so you can make better territorial decisions.

What is a geomarketing study for?

To choose the location of new points of sale, plan commercial expansion, optimize routes and coverage, and analyze customers and competitors by area.

What does a geomarketing study deliver?

Maps and visual readings of the market, catchment areas, territorial segmentation and concrete location or expansion recommendations.

Other methods

Online and offline surveys Focus groups In-depth interviews Mystery shopping Geomarketing Political and social research Telephone surveys

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